A Bespoke Customer Relationship Management or CRM system is a custom built software solution that has been specifically developed to meet the particular requirements of a single client or organisation. Unlike off-the-shelf CRM software, the features and functionality of a custom system are designed to meet the specific outcomes as defined by the client, accommodating their particular processes and workflows.
Customisation - The primary advantage of a bespoke CRM system lies in its ability to be fully customised to incorporate a business’s unique processes, workflows and objectives. Unlike off-the-shelf solutions, a custom CRM is developed from scratch to meet the precise requirements of the client.
Integration - Another key advantage of bespoke CRM systems is their ability to integrate with an organisation’s existing software. Whether it's ERP systems, ecommerce platforms, marketing automation tools or data and reporting solutions, a custom CRM can be developed to communicate effectively with these systems, creating a unified and efficient workflow. This not only enhances overall operational efficiency and data consistency but also protects and extends prior software investments by incorporating them into a multi platform solution.
Cost Efficiency over time - Whilst bespoke CRM development usually involves higher upfront investment, it can prove more cost effective in the long run. Unlike off-the-shelf solutions, custom CRMs are developed to include only the features a business actually needs, removing the cost of unnecessary functionality and ongoing licensing fees. Organisations retain full ownership and control of the system with no restrictive contracts dictating usage policies, maintenance schedules or cost increases. Support arrangements can be established separately, offering flexibility and peace of mind without compromising autonomy.
Scale with ease - As a business evolves, whether through growth or downsizing, a bespoke CRM system can typically be scaled with ease to accommodate changes in data volume, user numbers and required features. This flexibility ensures the system can adapt to meet the changing needs of the organisation, supporting long term efficiency and continuity without the limitations often found in off-the-shelf alternatives.
Flexibility - Bespoke CRM systems are designed to be flexible, allowing them to easily adapt to changes in business processes, size or ever shifting customer requirements. This adaptability ensures that the system can be modified and updated as the business requires without relying on third-party vendors to dictate when or if changes will be made.
Better User Experience - Customising a CRM to meet the specific needs and requirements of both internal and external users results in a better experience for all. This approach improves the overall user satisfaction, leading to quicker onboarding, higher user adoption and increased productivity. Furthermore, if the system includes client facing features, it can significantly improve customer engagement and satisfaction.
Market Positioning - A bespoke CRM can provide organisations with a competitive advantage through the use of unique features and functionalities that may not be available in off-the shelf-solutions. This can contribute to better customer service, improved satisfaction and ultimately, stronger customer loyalty.
Improved Reporting and Analytics - Organisations can opt for customised reporting and analytics tools that provide insights specific to their unique metrics and key performance indicators. This provides decision makers with actionable, easy to understand data, often more user friendly than off-the-shelf solutions, even for non technical users.
Data Security and Compliance - Custom CRMs can be developed to incorporate business specific security measures and compliance features that are required to meet industry standards and regulatory requirements. This is especially crucial for businesses handling sensitive customer data or those that gain a competitive edge by maintaining certifications to specific industry standards.
At Cool Code Company, we are proud to be the trusted development partner for many small and medium enterprises. Our experienced software developers have created a variety of CRM platforms, including custom built solutions for long term clients including Westermans International, as well as integrated systems combining existing tools. We are committed to delivering exceptional customer satisfaction, every time. Whatever your CRM needs, we are here to help.
A Beginners Guide to Bespoke CRM Systems
If you dont like filling in these forms, or you would prefer to speak on the phone or via email then please use one of the below:
0115 772 2751