Bespoke CRM (Customer Relationship Management)

What is a Bespoke CRM (Customer Relationship Management) system?

A Bespoke Customer Relationship Management (CRM) system is software built to meet the requirements of a single client or organisation. Unlike off-the-shelf CRM software, this custom solution is designed to fit a client's exact needs. It focuses on their specific processes and workflows rather than offering generic functionality.

What does a Bespoke CRM actually do?

A bespoke CRM does exactly what a business needs, how it needs it. Generally, custom CRM systems have core functions like contact and lead management, sales tracking, customer communication history, task reminders and reporting tools. They might also offer automation for marketing. The key difference is that bespoke systems tailor these features to fit the specific workflows of one organisation.

Benefits of a Bespoke CRM system -

Customisation - The main benefit of a bespoke CRM is its full customisation. It fits a business’s unique processes, workflows and ambitions. Unlike off-the-shelf solutions, a custom CRM is built from the ground up to meet the client’s exact needs.

Integration - Bespoke CRM systems also excel at integrating with existing software. Whether it's ERP systems, ecommerce platforms, marketing tools or data solutions, a custom CRM can communicate smoothly with these systems. This creates a cohesive workflow, boosts operational efficiency and keeps data consistent. It also protects prior software investments by blending them into a multi platform solution.

Cost efficiency over time - Bespoke CRM development often requires a bigger upfront investment. However, it can save money in the long run. Unlike off-the-shelf solutions, custom CRMs have only the features a business needs. This cuts out costs for unnecessary functions and ongoing licensing fees. Organisations keep full ownership and control of the system. There are no restrictive contracts that dictate usage, maintenance or price increases. Businesses can set up support arrangements separately. This gives flexibility and peace of mind without losing autonomy.

Scale with ease - As a business grows or shrinks, a custom CRM system can easily scale. It can handle changes in data volume, user counts and necessary features. This flexibility helps the system adapt to the organisation’s needs. It supports long term efficiency and continuity, unlike most off-the-shelf options.

Flexibility - Bespoke CRM systems are flexible. They easily adapt to changes in business processes, size or customer needs. This adaptability means the system can be modified and updated as needed. Businesses don’t have to rely on third party vendors to decide when or if changes happen.

Better User Experience - Customising a CRM for internal and external users creates a better experience for everyone. This approach boosts user satisfaction. It leads to faster onboarding, higher user adoption and increased productivity. Also, if the system has client facing features, it can greatly enhance customer engagement and satisfaction.

Market Positioning - A bespoke CRM gives organisations a competitive edge. It offers unique features not found in off-the-shelf solutions. This can lead to better customer service, improved satisfaction and stronger customer loyalty.

Improved Reporting and Analytics - Organisations can select customised reporting and analytics tools for their CRM. These tools deliver insights that match their unique metrics and key performance indicators which in turn, gives decision makers clear, actionable data. Often, they are easier to use than standard solutions - even for those without technical skills.

Data Security and Compliance - Custom CRMs can be built to include security measures and compliance features that are necessary to meet industry standards and regulations. This is vital for businesses that handle sensitive customer data or those that need to keep specific certifications to stay competitive.

How Can we Help?

At Cool Code Company, we are proud to be the trusted development partner for many small and medium enterprises. Our experienced software developers have created a variety of CRM platforms, including custom built solutions for long term clients including Westermans International, as well as integrated systems combining existing tools. We are committed to delivering exceptional customer satisfaction, every time. Whatever your CRM needs, we are here to help.

FAQ's

Q) What does CRM stand for?

A) Customer Relationship Management

Q) Do I need a CRM for my small business?

A) You may not need a CRM, but it can be a valuable tool for many small businesses. If you're managing a growing customer base, tracking sales or coordinating follow ups, a CRM can help you stay organised and save time. Off-the-shelf CRMs are usually the first port of call for many small businesses although those with nuanced processes and requirements might look straight to bespoke to ensure they get everything they need, in the way they need it.

Q) How long does it take to build a custom CRM?

A) It completely depends. Basic CRMs with one of two core features can generally be developed and implemented within 2 to 3 months. CRMs for mid size businesses with additional functionality can take between 3 and 6 months and for large complex CRMs with lot's of specialist features it is not uncommon to go beyond a year.

Q) What is the main purpose of a CRM?

A) The main purpose of a CRM (Customer Relationship Management) system is to help businesses manage and improve their interactions with customers. They generally centralise customer information, track communications and support better customer service, ultimately helping build stronger relationships.

Q) Is it easy to learn how to use CRM systems?

A) Most modern CRM systems (bespoke and off-the-shelf) are designed to be user friendly with minimal time to onboard. Off-the-shelf CRMs usually offer tutorials and training resources whilst bespoke CRMs often include direct user training from the development team themselves.

Further Reading

A Beginners Guide to Bespoke CRM Systems

Difference Between Bespoke and Off-the-shelf CRM Systems

How Much Does a Bespoke CRM Cost?