Bespoke web and software development Lincoln
Bespoke web and software development plays a leading role in helping local businesses in Lincoln to improve their operations, provide first class customer experiences and stay ahead of the competition. Whether it's a small and medium sized enterprise or a large multinational like Siemens who have a significant presence in the city, organisations are increasingly looking for software solutions that can be built to reflect the unique nature of their businesses and you might be one of them!
Unlike off-the-shelf solutions, bespoke software is designed and developed from scratch based on the exact requirements of your organisation only. This means, it can be built to encompass your existing workflows and processes with only the essential features and functionality that you need to meet your goals. No compromises, no workarounds and no paying for attributes that you simply not needed. In heavily industrialised cities such as Lincoln, this can be the difference between failure and success.
Understanding business needs
Bespoke software development always starts with getting properly nosy about your business - in a good way of course. Before a single line of code is written, the focus is on understanding what you need the software to do and how you need it to do it. That might be saving time through automation, improving the customer experience, reducing admin headaches or boosting productivity across the board.
To get this right, we work closely with you and the people who live and breathe your day to day operations. We’ll look at how things run today which might be via manual processes, spreadsheets, paper trails, existing systems or a Frankenstein mix of all four. This gives us a clear picture of what you’re working with and how we get from A (your current setup) to B (where you want to be).
This discovery phase sets the tone for the entire project. It’s where inefficiencies will surface, pain points will be aired and opportunities for improvement will become obvious. If this bit is done well, everything that follows is faster, more harmonious and far less likely to go off the rails.
Key services offered
So what services does a bespoke software development company actually offer? Websites, mobile apps, integrations? The answer is, that depends entirely on the provider. Some focus specifically on one type of software system whereas others (like us) offer a broad range of different software services. Let's take a look at some of the most common and how they can potentially help your business:
Websites
Custom built websites are useful if you need something unique with regards to your online presence. This could be specific functionalities that are outside 'the norm' and therefore not available with off-the-shelf solutions, integration capabilities with your existing bespoke systems or design elements that fall outside of the generic templates on offer by off-the-shelf web vendors.
Use cases
If you're an ecommerce business, you may require a bespoke website with features such as:
- AI powered product recommendations based on your users past behaviours
- Inventory tracking across multiple warehouses
- Integration with your bespoke internal finance system
If you're an e-learning provider, you may opt for a custom built website so you can provide:
- Access to your Learning Management System (LMS) that offers tailor made online courses, quizzes and certification tracking
- Video conferencing integration for digital classrooms
- Personalised learning recommendations based on AI
If you're in the hospitality industry, you may choose a custom built website that offers:
- A unique booking engine that updates availability across all of your booking channels and offers dynamic pricing to your users
- Personalised user accounts so you can offer loyalty programs and membership rewards
- Multi-currency payment gateways and auto generated invoices to appeal to a wider audience
Mobile applications
Mobile apps aren’t just for household name brands anymore. If you’ve got staff out in the field, customers who expect everything on demand or internal processes that would benefit from being accessible anywhere, anytime, a bespoke app can make a real, tangible difference to your operations. This is in stark contrast to off-the-shelf apps that are not built around how your specific business operates but rather how a third party thinks you should operate.
Use cases
If you have field based employees, your company may benefit from a bespoke field service app that includes the following:
- GPS tracking that provides real time staff location updates
- Automated job scheduling based on employee proximity and availability
- Digital checklists and forms for your workers to complete on site & digital signatures for customers
Perhaps you're in the healthcare industry in which case, your business may benefit from a bespoke mobile app which can offer your patients:
- Secure video consultations with doctors from their own home
- AI based symptom checkers
- Medication reminders and prescription renewal requests
If you're in retail, you might decide you would like a bespoke mobile application so your customers can:
- Receive push notifications for promotions and new stock releases
- Make payments and access support services via their mobile
- Benefit from a loyalty program that provides spend based discounts for example
Bespoke integrations
If your company uses multiple different systems as part of it's daily operations, a bespoke integration could connect them with each other for the purposes of data transfer and consolidation. Or, maybe you want to extend the lifespan of a legacy system - you can achieve this by integrating with more modern technologies that provide additional useful features. Bespoke integrations can also be used to connect your company with third party services such as Social Media or your supplier's systems.
Use cases
Are you a wholesale business? Then you might require a bespoke integration that allows you to connect with your supplier systems to:
- Provide supplier led stock levels to your own clients
- Automatically place orders with supplier when a client makes a purchase
- Obtain automated updates on delivery progress so you can pass them on to your customers
If you’re a logistics or distribution business, you might choose a bespoke integration that allows:
- The connection of your warehouse management system with transport and route planning software to keep deliveries efficient and on schedule
- Real time synchronisation between order management, stock control and dispatch systems to reduce errors and improve visibility
- Automated status updates and notifications by integrating tracking data from courier partners directly into your internal systems
In the property and facilities management sector? You might rely on bespoke integrations to:
- Connect your maintenance request portal with your contractor management system so jobs are automatically assigned and tracked
- Link the building access systems with your tenant databases to manage permissions and security in live time
- Synchronise invoicing platforms with lease management software to ensure charges are accurate, on time and fully auditable
Management systems (CRM/WFM/ERP)
Management systems including Customer Relationship Management (CRM), Workforce Management (WFM) and Enterprise Resource Planning (ERP) are designed to improve, refine or enhance your day to day operations. They help your organisation run more efficiently through benefits such as reducing manual input, automating repetitive tasks and keeping your data accurate and up to date. Off-the-shelf solutions can work for some, but if your workflows are complex or non standard this is quite unlikely. Custom management systems are built from the ground up to fit your existing processes, giving you a solution that requires workarounds or compromises.
Use cases
It's likely your business has a sales & marketing department and if so, your company could benefit from a bespoke management system, specifically, a CRM system that would allow you to:
- Track your customer interactions across various touchpoints and integrate data from social media, emails and phone calls
- Automate lead nurturing by scoring leads based on behavior and engagement, triggering follow ups at the best times
- Customise reporting dashboards to provide relevant, real time insights into your sales performance, marketing ROI and forecasting
If your business is in the professional services domain, you might use a custom CRM system for:
- Assigning projects to your employees based on their skill set, availability and existing workload
- Scheduling client appointments and automating reminders to minimise no shows
- Maintaining detailed client histories, allowing for service personalisation and better customer relationships
Maybe you're in manufacturing or engineering in which case, you could use a bespoke WFM system to:
- Optimise supply chain management by integrating supplier data with inventory levels and production schedules
- Automate scheduling to ensure optimal staffing levels for different shifts and production lines
- Reduce production downtime by implementing predictive maintenance based on machine usage data
The design and development process
There is no universal blueprint for software development but most successful projects will follow a similar rhythm:
1 - Discovery
Understanding your goals, users and current environment
2 - Design
Shaping a solution that fits your requirements and technical landscape
3 - Development
Building the software in manageable stages
4 - Integration
Connecting everything that needs to talk to everything else
5 - Testing
Making sure it all works properly, under real world conditions
6 - Deployment
Rolling it out with minimal disruption and rolling back if the need arises
7 - Monitoring and Continuous Improvement
Refining, extending and enhancing in line with your company's needs
The benefits of bespoke
Bespoke solutions offer a wide range of advantages that off-the-shelf alternatives simply cannot compete with. Because they are tailored to your business’s exact needs, they provide much greater efficiency, flexibility and long term value. Whether it’s a custom software system, website or integration, going bespoke ensures you get exactly what you need to operate more effectively and stand out in your industry.
Personalisation and customisation
As mentioned several times previously, bespoke solutions are built from scratch, specifically to meet your company’s unique requirements. Unlike generic software or templates, they are created with purpose which is defined by you and you alone. This ensures the software is completely aligned with your business operations as they can encompass your existing workflows and processes. This level of personalisation allows you to improve your workflows, level up the customer experience and differentiate your business from that of your competitors.
Improvements to your operations
Custom built systems can help your business run more efficiently by integrating with your existing software including CRMs, ERPs and accounting software. Through these integrations, manual work can be reduced and repetitive tasks can be automated. This can not only save costs but also boost productivity levels across the board.
Enhancing your online presence
A well designed, custom built website can make a huge difference in how your business is perceived online. Bespoke web design and development allows for unique branding, better user experiences as well as improved SEO performance. It ensures you can offer features and functionality that your users will genuinely find useful at the most critical point of engagement.
New functionality and continuous improvement
Unlike off-the-shelf solutions, bespoke systems can grow and change in tandem with your business. They allow for the addition of new features and integrations as and when needs change, ensuring you always have access to the tools you require. Continuous improvement means you can stay relevant and up to date without being limited by the constraints usually found with off-the-shelf software solutions.
Provider purpose and collaboration
When it comes to choosing a development services provider, it is imperative that you do some homework. There are literally hundreds of software development companies out there - some fantastic, some mediocre and some down right terrible and it's not necessarily easy to tell this from a website alone although this is usually good starting point!
Whilst websites can provide insight into a providers values and purpose, it goes without saying, any company wants to put their best foot forward so it is highly advisable that you go further and actually speak with the company in question. This provides you with the opportunity to ask specific questions regarding the project at hand, clarify development processes and gauge how well they understand your business's needs. Speaking directly with the provider also allows you to assess their communication style, responsiveness and willingness to accommodate requirements to see if it matches your expectations.
There is no right or wrong approach to collaboration but you should definitely ensure you understand how a development company typically collaborates on projects to ensure it is in line with your needs.
How can we help?
If you're a business in Lincoln looking to explore the world of software development to see how it might benefit your company, we'd be glad to help. Our Nottingham based team have acquired a wealth of knowledge and experience over the years and can help you with everything from bespoke website development to custom CRM software and everything in between. We will work with you to understand the context and goals of your business, provide suggestions where appropriate and guide you through the development process step by step. We offer ongoing support to all of our clients and aim to develop long term partnerships that continue long after a project is delivered. Come and have a chat with us today to see how we can help transform your business, for the better!